Levi's put out a new campaign for their denim this year, "Go Forth". Wrangler put out a campaign last year for their denim, "We Are Animals". Both utilizing the snap shot styled photography of Ryan McGinley. McGinley's photographs mostly feature young, skinny people hanging out in an undressed fashion. However, in these campaigns everyone is wearing denim. I think both campaigns are amazing, just interesting to see how two denim brands market themselves using the same artist.